What Today’s Leaders Need to Succeed

A mid-size company recently brought us in to develop a leadership program for 16 vice presidents navigating a rapidly evolving business landscape. From the start, it was clear—they weren’t just looking for another leadership workshop. They needed real-world strategies to help them adapt to disruption, lead with emotional intelligence, and make bold decisions in uncertain times.

Like any successful engagement, we began with discovery, ensuring the program tackled their most pressing challenges. Over the course of seven months, this four-day program—integrated with individual coaching between sessions—would equip these leaders with the skills necessary to drive business success.

But before designing the experience, we dug into the latest research on leadership trends for 2025. What does it take to lead effectively today? Industry reports, economic shifts, and workforce expectations all pointed to six essential leadership skills. These aren’t just theories—they’re the core competencies that determine who thrives and who struggles in today’s high-stakes environment.

Mastering these six skills allows leaders to navigate complexity, drive innovation, and build high-performing teams. Whether leading a small department or an entire organization, developing these abilities will set the best apart from the rest.

1. Adaptability & Resilience

Definition
Adaptability is the ability to adjust to new conditions, pivot strategies, and remain effective despite uncertainty (Reeves & Deimler, 2011). Resilience refers to the capacity to recover quickly from setbacks and maintain focus under pressure (Coutu, 2002). Leaders who demonstrate both traits can guide organizations through disruption with confidence.

Why It Matters in 2025
AI-driven automation, economic instability, and workforce shifts demand leaders who embrace uncertainty and proactively drive change. Those who cultivate resilience keep engagement and productivity high, even in volatile conditions.

Research Insight: The World Economic Forum’s Future of Jobs Report 2023 ranks adaptability among the top five leadership skills needed for 2025 (World Economic Forum, 2023).

Research Insight: A McKinsey study highlights that leaders who intentionally build team resilience succeed in volatile business environments (McKinsey & Company, 2023).

How to Build It:

• Adopt a Growth Mindset – Reframe challenges as learning opportunities. Encourage teams to innovate and experiment.
• Engage in Scenario Planning – Map out best- and worst-case scenarios to increase flexibility in decision-making.

2. Emotional Intelligence (EQ) & Empathy

Definition
Emotional intelligence (EQ) is recognizing, understanding, and managing emotions while staying attuned to others’ emotions (Goleman, 1995). Empathy, a core component of EQ, is understanding another person’s perspective and responding compassionately (Duan & Hill, 1996). High-EQ leaders foster trust, collaboration, and engagement.

Why It Matters in 2025
Leaders who effectively regulate emotions—both their own and others’—build strong relationships and high-performing teams. Emotional intelligence creates work environments where employees thrive.

Research Insight: Harvard Business Review identifies self-awareness, empathy, and relationship management as defining traits of effective leaders (Goleman, 2013).

Research Insight: Deloitte’s 2024 Global Human Capital Trends Report shows that organizations prioritizing emotional intelligence and well-being create a competitive advantage (Deloitte, 2024).

How to Build It:

• Practice Active Listening – Ask open-ended questions and fully process responses before reacting.
• Develop Self-Awareness – Use emotional intelligence assessments and executive coaching for deeper insights.

3. Digital Fluency & AI Literacy

Definition
Digital fluency is understanding and effectively using digital tools and technologies. AI literacy refers to a leader’s ability to grasp and apply artificial intelligence fundamentals to business strategy (Westerman et al., 2014). Leaders with these skills leverage technology for better decision-making and innovation.

Why It Matters in 2025
AI is already reshaping industries. Leaders who understand AI’s role in decision-making, automation, and business models gain a competitive advantage—those who resist digital transformation risk obsolescence.

Research Insight: MIT Sloan Management Review states that leaders must become “digitally savvy” to navigate AI-driven business models (MIT Sloan, 2023).

Research Insight: Gartner’s Future of Work Trends Report 2024 predicts that 60% of leaders will require AI training by 2025 (Gartner, 2024).

How to Build It:

• Stay Informed on AI Trends by Engaging with AI research, attending industry conferences, and taking executive-level AI courses.
• Use AI-Powered Tools – Implement AI-driven analytics and automation to increase efficiency and improve decision-making.

4. Strategic Thinking & Decision-Making

Definition
Strategic thinking involves analyzing complex situations, anticipating future challenges, and making data-driven decisions aligned with long-term goals (Liedtka, 1998). Leaders with this skill balance short-term agility with long-term vision.

Why It Matters in 2025
Success requires leaders to navigate uncertainty with bold, forward-thinking strategies. Strategic decision-makers outperform competitors by aligning business objectives with market realities.

Research Insight: Harvard Business Review found that the best leaders balance adaptability with consistency, fostering innovation and stability (HBR, 2017).

Research Insight: Harvard Business Review emphasizes that bold business strategies lead to stronger long-term performance and that CEOs who take calculated risks outperform their competitors (Ryan, 2024).

How to Build It:

• Make Time for Strategic Reflection – Dedicate weekly time to focus on big-picture planning.
• Use Data-Driven Frameworks – Apply AI insights, market analysis, and scenario modeling to make informed, confident decisions.

5. Inclusive Leadership & DEI

Definition
Inclusive leadership fosters diverse teams and creates environments where everyone feels valued and heard (Bourke & Dillon, 2018). Effective leaders recognize diversity as a driver of innovation and business performance.

Why It Matters in 2025
Companies with inclusive leadership teams outperform competitors, retain top talent, and drive innovation. Employees increasingly expect workplaces where they feel a sense of belonging.

Research Insight: Bain & Company found that organizations with inclusive leadership drive higher innovation and employee engagement (Bain & Company, 2023).

Research Insight: McKinsey’s “Diversity Wins” study shows that diverse executive teams outperform their peers financially by 36% (McKinsey & Company, 2020).

How to Build It:

• Foster Psychological Safety – Create an environment where employees feel safe voicing ideas.
• Hold Leaders Accountable for DEI Goals – Measure progress and integrate inclusion goals into leadership KPIs.

6. Coaching & People Development

Definition
Coaching involves mentoring, developing, and empowering employees rather than managing their tasks (Ibarra & Scoular, 2019). Leaders who coach foster a culture of continuous learning and high performance.

Why It Matters in 2025
As skills gaps widen, leaders must focus on upskilling and mentorship. Organizations that invest in coaching see higher engagement, innovation, and retention.

Research Insight: Josh Bersin’s 2024 Corporate Learning Guide highlights that leaders who act as coaches build more adaptable and high-performing teams (Bersin, 2024).

Research Insight: LinkedIn Learning’s 2024 Workplace Learning Report found that companies prioritizing leadership development see a 30% increase in engagement (LinkedIn Learning, 2024).

How to Build It:

• Shift from Managing to Coaching – Provide real-time feedback and guidance rather than assigning tasks.
• Invest in Leadership Development Programs – Encourage continuous learning through workshops and mentorship initiatives.

Final Thoughts

Mastering adaptability, emotional intelligence, digital fluency, and strategic decision-making prepares leaders to succeed in 2025 and beyond. Building these competencies allows organizations to thrive in disruption, drive innovation, and cultivate high-performing teams.

Looking to strengthen these skills? Join the Leadership Essentials Workshop on March 6-7, 2025 and take your leadership to the next level.

References 

Bain & Company. (2023). The fabric of belonging: How to weave an inclusive culture . 

Bersin, J. (2024). The definitive guide to corporate learning in 2024 . 

Coutu, D. L. (2002). How resilience works. Harvard Business Review, 80 (5), 46-56.

Deloitte. (2024). 2024 global human capital trends . 

Duan, C., & Hill, C. E. (1996). The current state of empathy research. Journal of Counseling Psychology, 43 (3), 261–274.

Gartner. (2024). Future of work trends 2024 . 

Goleman, D. (1995). Emotional intelligence: Why it can matter more than IQ . Bantam Books.

Goleman, D. (2013). The focused leader. Harvard Business Review . 

Harvard Business Review. (2021). The best leaders balance agility and consistency . 

Liedtka, J. M. (1998). Strategic thinking: Can it be taught? Long Range Planning, 31 (1), 120-129.

LinkedIn Learning. (2024). Workplace learning report 2024 . 

McKinsey & Company. (2020). Diversity wins: How inclusion matters . 

McKinsey & Company. (2023). The state of organizations 2023 . 

McKinsey & Company. (2024). The strategy analytics leaders need now . 

MIT Sloan Management Review. (2023). The new leadership playbook for the digital age . 

Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 89 (7-8), 134-141.

Ryan, T. (2024). CEOs, is your business strategy bold enough? Harvard Business Review . 

Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation . Harvard Business Review Press.

World Economic Forum. (2023). The future of jobs report 2023 .

Integrating artificial intelligence (AI) into professional coaching is revolutionizing how organizations approach leadership and employee development. For HR and Learning & Development leaders considering the implementation of AI coaching, these platforms offer scalable, data-driven, and personalized solutions that promise to enhance workforce skills and engagement. However, how do they stack up against traditional human coaching?

This blog explores the pros and cons of AI-powered coaching, best practices for successful implementation, and why a blended approach that includes live coaching may still be the ideal choice for fostering impactful personal and professional growth.

What Is AI-Powered Coaching?

AI-powered coaching uses artificial intelligence to provide personalized learning experiences, offering real-time feedback, tailored development plans, and progress tracking. Top platforms include BetterUp, CoachHub, and LEADx, which leverage AI to scale executive coaching while maintaining personalization.

Key Benefits of AI-Powered Coaching

1. Scalability and Cost-Effectiveness
   AI coaching can be deployed across entire organizations, ensuring leadership development is not limited to senior executives. This scalability reduces costs compared to one-on-one human coaching, making professional growth accessible to more employees.
2. Data-Driven Insights
   AI platforms analyze performance data and behavioral patterns, offering actionable insights. Real-time feedback allows employees to adjust their behaviors faster than traditional coaching schedules permit.
3. 24/7 Availability
   AI coaches are always accessible, enabling just-in-time learning and support, particularly useful for remote and global teams working across time zones.
4. Bias Reduction
   Properly designed AI systems can reduce biases inherent in human coaching by providing consistent, impartial feedback based on objective criteria.

Challenges of AI-Driven Coaching

1. Lack of Emotional Intelligence
   Despite natural language processing (NLP) advances, AI cannot replicate human empathy, intuition, or complex emotional understanding. This can limit its effectiveness in addressing deeply personal or nuanced leadership challenges.
2. Data Privacy and Security Risks
   AI coaching systems handle sensitive personal data, making data privacy a primary concern. Clear policies around data storage and compliance with privacy regulations like GDPR are critical.
3. Dependence on Quality of Input
   AI systems rely on accurate and comprehensive input data. Incomplete or biased data can result in flawed feedback and development plans.
4. Resistance to Adoption
   Employees may resist AI-driven coaching due to concerns about privacy, job replacement fears, or skepticism about its ability to deliver personalized development.

Best Practices for Implementing AI Coaching

1. Start with a Pilot Program
   Before scaling AI coaching across the organization, run a pilot program. Measure effectiveness through engagement rates, skill improvement metrics, and employee satisfaction scores.
2. Blend AI and Human Coaching
   Use AI as a supplement rather than a replacement for human coaches. AI can handle routine coaching, while live coaches tackle more complex leadership development tasks.
3. Ensure Transparency and Data Security
   Communicate clearly how AI collects, stores, and uses data. Transparency builds trust and encourages adoption.
4. Invest in Training and Change Management
   Prepare managers and employees for the introduction of AI-powered coaching through training and change management initiatives to increase buy-in and usage.
5. Monitor and Refine
   Continuously evaluate the AI platform’s effectiveness using key performance indicators (KPIs). Adjust coaching strategies based on outcomes and employee feedback.

When Live Coaching Is Essential

While AI-driven coaching excels at scaling personalized learning, there are critical areas where live coaching remains superior:

1. Leadership Transitions and Career Pivots
   Significant career changes require profound, context-specific guidance. Human coaches excel at understanding complex organizational dynamics.
2. Conflict Resolution and Emotional Challenges
   Situations involving interpersonal conflict, workplace stress, or emotional intelligence development require empathy and insight that only a skilled human coach can provide.
3. High-Stakes Leadership Development
   C-suite executives and senior leaders may benefit more from a trusted human advisor who can navigate nuanced leadership challenges and provide confidential counsel.
4. Building Trust and Rapport
   While AI systems can provide consistent feedback, trust, and rapport—critical elements in coaching—are built more naturally through human interaction.

Expert Opinions on AI Coaching

According to Dr. Marshall Goldsmith, a renowned executive coach, “AI can support human coaches by providing valuable data and enabling more focused coaching sessions, but it cannot replace the human touch that makes coaching transformative” (Goldsmith, 2021). Similarly, John Mattox, Head of Talent Development Research at CoachHub, notes that “AI is not about replacing coaches but about enhancing their effectiveness by offering continuous, data-driven feedback” (Mattox, 2022).

Cautions and Considerations

1. Avoid Overreliance on Automation
   While AI can offer incredible efficiency, overreliance may lead to a loss of personalized development for senior leaders.
2. Regular System Audits
   Conduct regular audits to ensure that AI systems remain free from bias and operate ethically and effectively.
3. Employee Consent and Awareness
   Employees should consent to AI-driven coaching programs and understand how their data will be used.

Conclusion

AI-powered coaching offers compelling benefits, from scalability and cost savings to real-time, data-driven insights. However, its limitations in emotional intelligence and complex problem-solving highlight the ongoing need for live human coaches. A blended approach—leveraging the strengths of AI and human coaching—offers the best path forward for organizations aiming to develop their people at scale.

By understanding the unique strengths and limitations of AI-powered coaching, organizations can design development programs that maximize both human potential and technological innovation.

References

Goldsmith, M. (2021). Leading with Empathy: Why Human Coaching Still Matters in the AI Era. Harvard Business Review.
Mattox, J. (2022). The Future of Talent Development: AI Meets Human Coaching. CoachHub Insights.
European Union General Data Protection Regulation (GDPR). (2018). Data Protection and Privacy Policy Standards.

In the dynamic landscape of modern business, change is inevitable and essential for growth and sustainability. However, the path to successful transformation is fraught with challenges, and one of the most significant obstacles is the tendency to overcomplicate or over plan change initiatives. For HR leaders and C-suite executives, understanding the pitfalls of excessive complexity in change management is crucial to steering their organizations toward effective and lasting transformation.

The Perils of Overcomplication in Change Management

Overcomplicating change efforts can manifest in various ways, including intricate planning processes, excessive documentation, and the implementation of overly complex frameworks. While thorough planning is essential, an overemphasis on detail can lead to analysis paralysis, where decision-making could be better due to overthinking and over analysis. This stagnation the implementation of change and dominates organizational agility, making it difficult to respond to evolving market demands.

Insights from Established Change Management Models

Several renowned change management models emphasize simplicity and clarity as cornerstones of successful transformation:

1. Lewin’s Change Management Model:
   Developed by Kurt Lewin in the 1950s, this model outlines a three-step process: Unfreeze, Change, and Refreeze. Lewin advocated straightforward strategies to prepare organizations for change, implement new methods, and solidify these changes into the organizational culture. Overcomplicating any of these stages can hinder progress and lead to resistance.
2. Kotter’s 8-Step Process for Leading Change:
   John Kotter’s model provides a structured yet flexible approach to change. It emphasizes the importance of creating a sense of urgency and building a guiding coalition. Kotter warns against complacency and the pitfalls of overplanning, which can stifle momentum and engagement.
3. ADKAR Model:
   The ADKAR model focuses on individual change through Awareness, Desire, Knowledge, Ability, and Reinforcement. It underscores the need for clear communication and straightforward steps to facilitate personal transitions and cautions against overwhelming employees with excessive information or complex procedures.
4. Adaptive Change Model:
   Developed by Ronald Heifetz, the Adaptive Change Model focuses on the distinction between technical problems, which can be solved with existing knowledge, and adaptive challenges, which require new learning and collaboration. Heifetz argues that organizations often fail in their change efforts because they over-plan for technical solutions, neglecting the deeper cultural and behavioral shifts required for adaptive challenges.

   Adaptive change demands that leaders simplify their approach, listen to their teams, and facilitate learning. Overcomplicating adaptive changes risks alienating employees and missing critical nuances of the underlying issue.

The Impact of Overplanning on Organizational Change

Overplanning can lead to several detrimental outcomes:

• Delayed Implementation:
  Excessive planning can consume valuable time and resources, delaying the execution of change initiatives and causing organizations to miss critical opportunities.

• Employee Resistance:
  Complex plans can be intimidating and confusing, leading to resistance among employees who may feel overwhelmed or uncertain about their roles in the change process.

• Resource Drain:
  Overcomplicated strategies often require more resources than necessary, diverting attention and funds from other vital areas of the organization.

Strategies to Avoid Overcomplication

To prevent overcomplication and overplanning in change management, HR leaders and executives should consider the following strategies:

1. Embrace Agile Methodologies:
   Adopting agile approaches allows organizations to implement changes incrementally, assess outcomes, and adjust strategies as needed, promoting flexibility and responsiveness. (Whatfix Guide to Agile Change)
2. Prioritize Clear Communication:
   Ensure all stakeholders understand the change objectives, roles, and expected outcomes. Clear and concise communication fosters engagement and reduces uncertainty.
3. Empower Employees:
   Involve employees in the change process by seeking their input and feedback. This inclusion enriches the change strategy, enhances buy-in, and reduces resistance.
4. Focus on Quick Wins:
   Identify and implement small, achievable changes that can deliver immediate benefits. These quick wins build momentum and demonstrate the value of the change initiative.
5. Simplify Processes:
   Streamline procedures and eliminate unnecessary steps to make the change process more manageable and less daunting for all involved.
6. Apply Adaptive Thinking:
   For adaptive challenges, create an environment where employees can experiment, fail fast, and learn. Avoid overprescribing solutions; instead, guide the organization through discovery and innovation.

Conclusion

In change management, simplicity is not a compromise but a strength. HR leaders and C-suite executives can foster a more agile, responsive, and resilient organization by avoiding overcomplication and overplanning. Drawing on the wisdom of established change management models, including the Adaptive Change Model, leaders can navigate the complexities of transformation with clarity and purpose, ensuring that change initiatives are implemented, embraced, and sustained.

Recommended Resources

• Top 10 Change Management Models: A Comparison Guide
• The 8-Step Process for Leading Change
• Heifetz on Leadership in a Permanent Crisis
• Change Management Models: A Guide

By leveraging these insights, leaders can cultivate a continuous improvement and adaptability culture, steering their organizations toward sustained success in an ever-evolving business environment.

In today’s dynamic workplace, where demands are high and the pace is relentless, organizations often focus on metrics, deadlines, and bottom lines. However, the key to sustaining long-term success lies in achieving targets and nurturing the people who drive those outcomes. One of the most overlooked yet powerful tools for leaders is recognition. It’s more than a simple thank-you; recognition is a strategic lever that enhances morale, boosts productivity, and ultimately accelerates business performance.
Yet, many organizations falter in their approach. Recognition, when done haphazardly or insincerely, can feel empty. But it becomes a powerful motivator when it’s meaningful, timely, and aligned with individual contributions.

Why Recognition Matters More Than Ever

The modern workforce is evolving. Employees now seek more than a paycheck; they want to feel valued and connected to their mission. Recognition satisfies a fundamental human need for acknowledgment and appreciation. Studies consistently show that employees who feel recognized are more engaged, have higher job satisfaction, and are less likely to leave.

Moreover, recognition is vital in maintaining emotional and psychological safety at work. Employees who know their efforts are seen and appreciated feel a stronger sense of belonging and trust. This emotional foundation directly impacts their willingness to contribute, collaborate, and innovate.

Understanding Recognition Through the RFP Model

At DILAN Consulting, we’ve developed a structured approach to feedback and recognition called the RFP Model—Reflection, Feedback, Plan. This model was designed to shift organizations away from static annual reviews toward dynamic, ongoing conversations.

Here’s how it works:

• Reflection: Both leaders and employees begin by reflecting on performance. This includes recognizing what has gone well, acknowledging challenges, and highlighting unplanned achievements or learning moments. Crucially, the employee is encouraged to speak first, fostering self-awareness and ownership.
• Feedback: Next, both parties exchange feedback. This is where recognition shines. Leaders should be specific in highlighting contributions, offering both developmental insights and genuine appreciation. Feedback here is timely, actionable, and framed to encourage growth.
• Plan: The final step involves setting goals and action steps for the future. This phase ensures alignment on expectations and provides a roadmap for continued success. Leaders explore ways to offer support, reinforcing their role as partners in their employees’ growth.

The RFP Model ensures that recognition and constructive feedback coexist, creating a balanced and productive dialogue.

Recognition and Employee Morale

Morale is the bedrock of a healthy workplace. When employees feel valued, they bring their best selves to work. Recognition, particularly when tied to specific behaviors or achievements, reinforces positive actions and builds confidence. This is incredibly impactful when recognition aligns with the Platinum Rule—treating others as they want to be treated.

Tailoring recognition to individual preferences enhances its effectiveness. Some employees thrive on public praise, while others appreciate a personal note or one-on-one acknowledgment. Leaders who take the time to understand these preferences create deeper connections and foster more excellent morale.

The Productivity Payoff

High morale directly influences productivity. Recognized employees are more engaged and more likely to go above and beyond in their roles. They exhibit higher levels of creativity, take ownership of their tasks, and contribute to a culture of accountability.
Conversely, a lack of recognition can lead to disengagement and burnout. Employees may feel their efforts are unnoticed or undervalued, decreasing motivation and attrition. Recognition is a buffer against these adverse outcomes, keeping employees energized and committed.

Recognition in Action: Types and Best Practices

Recognition can take many forms, and influential leaders understand the importance of variety and consistency. Here are some key types of recognition:

• Conditional Recognition: Acknowledging specific achievements or behaviors, such as completing a challenging project or exceeding a sales target.
• Unconditional Recognition: This focuses on appreciating the individual for who they are, independent of specific outcomes. For example, acknowledging someone’s positive attitude or resilience during tough times.

Both types can be delivered verbally, written, or nonverbally. Public shout-outs during team meetings, personalized thank-you notes, or even small gestures like leaving a congratulatory note on someone’s desk can make a significant impact.

Avoiding Common Recognition Pitfalls

While the intent behind recognition is often positive, poor execution can undermine its effectiveness. Here are some pitfalls to watch for:

• Generic Praise: Vague statements like “Good job” lack the specificity needed to make recognition impactful. Employees should know exactly what they did well and why it matters.
• Inconsistent Recognition: Favoring certain employees or failing to acknowledge others can breed resentment and undermine team cohesion.
• The Feedback Sandwich: Using a positive comment as a buffer for criticism can erode trust and make recognition feel insincere.

Embedding Recognition into Organizational Culture

For recognition to drive sustainable results, it must be an integral part of the organizational culture. Here’s how to embed recognition effectively:

• Lead by Example: Leaders set the tone. Consistently recognizing their teams encourages a culture of appreciation.
• Promote Peer Recognition: Empower employees to recognize one another. Peer recognition fosters camaraderie and ensures contributions are acknowledged across all levels.
• Use Technology: Digital recognition platforms can streamline the process, allowing for real-time acknowledgment and creating a visible record of achievements.

The Strategic Value of Recognition

Recognition is more than a feel-good practice—it’s a strategic tool that drives business outcomes. Organizations that prioritize recognition see lower turnover, higher engagement, and improved performance. They also benefit from more vital employer branding, making attracting and retaining top talent easier.

In the words of DILAN Consulting, it’s essential to “water the flowers.” Recognition is the soil that nourishes employee morale and productivity, enabling both individuals and organizations to thrive. By incorporating structured feedback models like RFP and committing to meaningful recognition, leaders can cultivate a workplace where people feel seen, valued, and empowered to do their best work.

References

Amabile, T., & Kramer, S. (2011). The power of small wins. Harvard Business Review. Retrieved from https://hbr.org/2011/05/the-power-of-small-wins

Businessolver. (2023). State of workplace empathy report. Retrieved from https://www.businessolver.com/resources/state-of-workplace-empathy

Dilan, E. (2017, July 6). Watering the flowers: A feedback primer for leaders. Forbes. Retrieved from https://www.forbes.com/leadership

Gallup. (2023). Employee engagement and its impact on performance. Retrieved from https://www.gallup.com/workplace/236441/employee-engagement.aspx

LinkedIn Talent Solutions. (2023). How recognition boosts morale and retention. Retrieved from https://business.linkedin.com/talent-solutions/blog

Psychology Today. (n.d.). The importance of recognition in the workplace. Retrieved from https://www.psychologytoday.com

Society for Human Resource Management. (n.d.). Recognition programs and their influence on organizational outcomes. Retrieved from https://www.shrm.org/resourcesandtools/hr-topics/employee-relations/pages/recognition.aspx